About InHorseProducts
Our Story
InHorseProducts was founded on a simple belief: every horse deserves mental stimulation and engagement, not just physical care. We saw too many horses spending hours in stalls with nothing to occupy their intelligent, curious minds.
As a distribution company, we partner with the best manufacturers in the equine enrichment space to bring quality stall toys and engagement products to horse owners, trainers, and boarding facilities across the country.
Why Enrichment Matters
Horses Need Mental Stimulation
In the wild, horses spend 16+ hours a day grazing, exploring, and socializing. When confined to stalls without enrichment, horses can develop stress behaviors like cribbing, weaving, stall walking, and wood chewing.
Behavioral Benefits
Enrichment toys reduce boredom and destructive behaviors. Horses with mental stimulation are calmer, easier to handle, and more focused during training. They're simply happier animals.
Physical Health Impact
Mental engagement reduces stress, which supports better immune function, digestion, and overall wellness. Enrichment also encourages natural movement patterns even in confined spaces.
What Makes Us Different
Curated Selection
We don't just sell any toy with a horse on the label. Every product is vetted for safety, durability, and actual engagement value. If we wouldn't use it with our own horses, we don't carry it.
Barn-Grade Durability
We know barn life is tough. Products need to withstand weather, curious teeth, and powerful kicks. Everything we carry is built for real barn conditions, not just photo shoots.
Safety First, Always
No sharp edges. No toxic materials. No small parts that could be swallowed. We evaluate every product through the lens of equine safety before it joins our catalog.
Easy Maintenance
Barn work is demanding enough. Our products are designed to be hosed down, wiped clean, and back in use quickly. Minimal fuss, maximum benefit.
Who We Serve
Horse Owners
Individual owners who want the best for their personal horses and understand the value of mental enrichment.
Boarding Facilities & Barn Managers
Barns caring for multiple horses who want to reduce problem behaviors and improve overall herd wellness.
Trainers & Riding Instructors
Professionals who know that mentally engaged horses are more receptive to training and perform better.
Rescue Organizations
Groups rehabilitating horses who benefit tremendously from enrichment as part of their recovery.
Retail Partners
Tack shops, feed stores, and online retailers who want to offer proven enrichment products to their customers.
Our Distribution Model
InHorseProducts operates as a distributor, not a manufacturer. This allows us to partner with multiple trusted manufacturers and offer a diverse product range while maintaining strict quality control.
We handle sourcing, inventory management, logistics, and customer service. Our partners focus on what they do best—making great products. We focus on what we do best—getting those products to the horses who need them.
We sell both direct-to-consumer (B2C) through our online catalog and wholesale (B2B) to retail partners. This dual approach ensures our products are accessible however you prefer to shop.
Launch Timeline
Now – Q1 2026: Building partnerships, finalizing product line, collecting waitlist
Q2 2026 (May Launch): Website goes live with full catalog, wholesale portal opens, first shipments
Post-Launch: Expanding product selection based on customer feedback and market demand
We're taking our time to do this right. Quality products, reliable fulfillment, and excellent customer service take careful planning.
Our Commitment
We're not here for a quick buck. We're here because we believe horses deserve better than bare stalls and boredom. Every product decision is guided by one question: "Would this genuinely improve a horse's quality of life?"
If the answer is yes, we carry it. If not, we don't—no matter how profitable it might be.
Get Involved
Want to be part of our launch? We'd love to have you.